USA –Global food processing and commodities trading corporation, ADM, has expanded its HarvestEdge line of flour by launching “HarvestEdge Oro”, a line of pizza flours made from sustainably sourced wheat, World Grains has reported.
According to the company, the HarvestEdge Oro range includes premium and custom pizza flours, mixes, blends, low-carb flour replacers, and specialty grains to deliver elevated, authentic pizza experiences.
Additionally, the company unveiled that a network of farmers processes ingredients for HarvestEdge Oro flour as part of the company’s net-carbon-neutral milling operations.
The farmers also are involved in regenerative agriculture that will help the company “pave the way for the next generation of delicious, tailored bakery offerings that support consumers’ desire for products that are better for them, their communities, and the planet.”
ADM stated that the introduction of HarvestEdge Oro comes as the pizza market continues to expand, with the line helping operators tap into new areas.
In addition, Paula LaBine, marketing director, of global milling and baking solutions for ADM noted that consumer demands are increasingly intersecting, and they’re seeking products with sustainable credentials that also taste exceptional.
“Our new HarvestEdge Oro line helps pizza manufacturers entice the modern consumer with key optionality through differentiated offerings, from 00-style pizza flour that delivers Neapolitan-style pizzas, to a low net carb flour replacer for keto-friendly offerings, along with sustainably sourced flour options.”
Also, the launch of HarvestEdge Oro comes as recent studies report that 76% of US consumers agree companies in the food industry should make their products more environmentally friendly.
Therefore, with an extensive network of farmers participating in regenerative agriculture initiatives, in addition to processing ingredients used for HarvestEdge Oro flours in its net-carbon-neutral milling operations, ADM is helping to pave the way for the next generation of tailored bakery offerings that support consumers’ desire for products that are better for them, their communities and the planet.
Paula stressed that ADM’s HarvestEdge portfolio reflects the company’s connection to the harvest, bringing together simple, wholesome ingredients sourced directly from farmers focused on improving their soil health and farm resiliency by implementing regenerative agriculture practices.
“Now, we’re combining our sustainable sourcing experience with our decades of ingredient expertise and culinary excellence to help operators deliver a range of authentic pizza crusts, while also positively supporting the planet, from farm to pizzeria,” he added.
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