MIDDLE EAST- Alltech has recently joined forces with National Dairy Farms and Masakin Dairy Farms, two esteemed entities under the Emirates Food Industries (EFI) umbrella, to introduce cutting-edge technologies for carbon footprint assessment and methane reduction in the Middle East.

This partnership, termed ‘Planet of Plenty’, seeks to introduce advanced carbon footprint measurement techniques and methane-reducing technologies in the Middle East.

National and Masakin are renowned for their flagship milk brand, Hayatna, which has earned acclaim for its quality and freshness. Now, these two dairy giants are expanding their commitment to sustainability by embarking on a transformative journey to quantify and mitigate their carbon footprints. 

In a world increasingly concerned about climate change, companies worldwide face mounting pressure to adopt environmentally conscious practices and as industry leaders, these companies recognize the importance of curbing greenhouse gas emissions and setting new sustainability standards.

Through this partnership, National and Masakin will gain access to a suite of carbon footprint assessment technologies provided by Alltech E-CO2. 

These tools will deliver precise measurements of their environmental impact, empowering data-driven decision-making and the establishment of ambitious targets for reducing their carbon footprints. 

Additionally, the dairies will harness Alltech’s nutritional technologies to decrease methane emissions and enhance farm profitability by improving feed efficiency and milk production.

The solidification of many years of collaboration with Emirates Food Industries in a Planet of Plenty Partnership embodies the goals of the broader global Alltech family,” Paul McVeigh, Regional Manager of Alltech Middle East, remarked. 

This partnership illustrates what can be accomplished in the Middle East region when companies unite toward a common objective, and we are committed to supporting them with the best available nutritional technologies to achieve greater milk production while reducing their environmental footprint,” he added. 

National and Masakin’s dedication to sustainability mirrors EFI’s overarching vision of adopting eco-friendly practices across the value chain. By fostering innovation and implementing environmentally conscious initiatives, the companies aspire to set a precedent for a more sustainable dairy industry in the Middle East.

Becoming official Planet of Plenty partners underscores National and Masakin’s commitment to environmental stewardship and establishes a model for other dairy enterprises to follow. 

This groundbreaking initiative reaffirms their position as leaders in the dairy sector and elevates the Hayatna brand to new heights as a symbol of premium quality, sustainable practices, and conscientious consumer choices.

Furthermore, this initiative is taking place ahead of COP28, the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change. 

Scheduled to be held in Dubai later this year, COP28 will bring together leaders, policymakers, and experts from around the world to discuss and formulate strategies to combat climate change.

By proactively reducing its carbon footprint and embracing sustainable practices, the UAE’s dairy industry will play a significant role in advancing the country’s commitment to achieving the targets outlined in the Paris Agreement.

Guided by this mission, Alltech collaborates with kindred organizations like EFI to address high-impact challenges, develops nutritional and digital technologies, enhances farm management practices, and pioneers innovations in animal well-being and human health.

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