USA – The American Society of Baking (ASB) has named Kristen L. Spriggs, CAE, IOM as the next Executive Director to succeed Kent Van Amburg, CAE, who is retiring after serving the organization for 13 years.

ASB is an association serving baking industry professionals for continuing education, networking, and professional development.

“Kristen’s passion for innovation and collaborative approach comes at the right time in ASB’s history, with the succession of Kent Van Amburg, who brought stability and focus to ASB when he joined the organization in 2010,” said Brittny Ohr, 2022-23 ASB board chairman and Executive Search Committee chairman.

Prior to her appointment, Spriggs served as the chief member services officer for the American Society for Quality (ASQ), providing executive leadership to its 60,000+ global membership, with more than 230 chapters/components.

In that role, she led standards development, knowledge management, events for in-person and virtual HQ and member units, as well as sponsorship/advertising partnerships.

She has also spent 17 years at the National Association of Mutual Insurance Companies (NAMIC), leading the association’s overall sponsorship/advertising to generate non-dues revenue in support of valuable member programs.

She also launched the association’s first board education program in 2007 where she grew events by 444%, averaging a 70-point Net Promoter Score.

This gives her more than 20 years of management experience in membership-based organizations, leading efforts to build community in partnership with volunteer leaders and staff.

“Kristen’s extensive experience in board and committee governance and event management, as well as leading teams and organizations through transformational change, made her the ideal candidate to shepherd ASB into a new era,” said Ohr.

Accepting the role, Ms. Spriggs said ASB has a strong foundation and, throughout the discussions with the board of directors, she foresaw tremendous opportunities for the organization to enhance the service to the industry.

“I could feel the strong bonds and familial nature among peers that connect individuals in this industry – it was a huge piece of what attracted me to this role. I’m excited to do this in partnership with the other trade organizations and many other service partners who are invested in our industry’s success, “she added.

Spriggs holds the Certified Association Executive (CAE) designation and IOM distinction from the US Chamber of Commerce.

Additionally, she was recognized by her peers as a 40 Under 40 by Connect magazine and honored as the Association Professional of the Year by the Indiana Society of Association Executives.

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