INDIA- Azelis, a global distributor of specialty chemicals and food ingredients, has entered into an exclusive distribution agreement with Beneo, a leading manufacturer of functional ingredients based in Germany, to extend the distribution of their products.
This partnership, effective immediately, designates Azelis as the sole distributor for a range of products, including inulin, oligofructose, scFOS, texturized wheat proteins, faba beans, beta-glucans, meatless solutions, and specialty rice ingredients in India.
These ingredients have extensive functionality in the food industry, and this partnership will see their distribution reach new territories.
Additionally, Azelis will distribute the complete product portfolio in Bangladesh,
The collaboration reinforces Azelis’ already existent successful partnership with Beneo in the Europe, Middle East, and Africa (EMEA) region.
According to Mordor Intelligence, the Middle East & Africa specialty food ingredients market is expected to register a CAGR of 2.5% between 2023 and 2028 and Beneo and Azelis will get to be part of this growth.
Beneo specializes in developing functional ingredients derived from natural sources such as chicory roots, sugar beet, rice, and wheat.
Their plant-based functional ingredients contribute to improving the nutritional and technical properties of various products, aligning seamlessly with the increasing demand for sustainable and plant-based solutions.
Christian Philippsen, Managing Director of Asia Pacific at Beneo, expressed enthusiasm about the partnership, highlighting Azelis’ extensive technical knowledge, market understanding, and commitment to sustainability.
“We are enthusiastic about our new partnership with Azelis in India and Bangladesh. Azelis was selected as our preferred partner thanks to their extensive technical knowledge, deep market understanding, and commitment to sustainability,” he said.
He emphasized the potential for Azelis to provide comprehensive support to customers, from conceptualization to product development.
Aparna Khurana, Managing Director India & Subcontinent at Azelis, expressed delight at the partnership, noting that Beneo’s product range aligns with the demand in India and Bangladesh for solutions such as sugar reduction, plant-based and meatless products, and enhanced mouthfeel.
“We are proud to include their offerings in our portfolio, as they perfectly align with our mission to promote health and wellness. This partnership is a testament to our unrelenting commitment to bringing innovative and comprehensive solutions to the food and beverage manufacturing industry in India and Bangladesh.”
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