SWITZERLAND- Swiss technology group Bühler has won the Swiss Marketing Excellence Award for their campaign series – “The most satisfying production lines.”
According to the Swiss Marketing Forum- the organizers of the awards- these awards are considered “The Oscars” of the Swiss marketing scene and celebrate the most creative ideas and successful marketing projects of every year.
Buhler has excellent marketing content, keen on elaborate depictions of operations at the Swiss giant.
As the global market leader for production systems in the food and mobility industries, Bühler is continuously expanding its range of services to further increase the efficiency of its customers, with the service area expected to account for more than 25% of total sales by 2025.
According to the Forum, Buhler’s winning services campaign showed a simple, smooth, and efficient production, showing the need for sustainable and integrated processes.
Thanks to the emotional approach, innovative pricing, and consistent customer orientation, Bühler increased sales in the service business profitably.
Other competitors in the 22nd Swiss Marketing Excellence Award included the Graubünden Holidays and the Federation of Migros Cooperatives.
Buhler confirms showcasing at Interpack 2023
Meanwhile, Bühler announced plans to showcase its cutting-edge process engineering for different foods and its commitment to serving innovative customers during this year’s Interpack event during May 4-10, 2023, in Düsseldorf, Germany.
Interpack drew a global audience of 170,000 for its last pre-pandemic edition in 2017 before plans to hold the subsequent show in 2020 were hit by Covid-19 restrictions, leading to its ultimate cancellation.
Interpack’s unintentional break of six years has kept players in anticipation and has created momentum for this year’s event, which has promised a host of launches across the sector.
Buhler has noted that its new Cocoa Application Centre, based in Uzwil, Switzerland, will also open its doors to customers later this year.
“With our brand-new flavor creation center for cocoa, nuts, and coffee, we showcase an integrated factory from raw cocoa beans to molded products, our proven nut expertise, which spans the entire range of nuts processing, or our ultimate coffee passion in roasting and grinding,” explains Manuel Hoehener, Head of R&D Chocolate & Coffee at Bühler Group.
Additionally, Bühler is building a new Food Creation Centre in Uzwil to combine the best of Bühler’s solutions (in bakery, wafers, bars, and biscuits) and showcase the future of food in an integrated way.
“Under the motto ‘Driving the future of food – with sustainable solutions,’ we not only propose solutions that address key sustainability issues, food security, and consumer trends but also inspire our customers to innovate,” says Thomas Bischof, Global Head of Business Development Consumer Foods at Bühler Group.