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Category: Breakfast Cereals

American snack and cereal company Kellogg to split into two independent companies

AMERICA – Kellogg, an American multinational snack and cereal company, is splitting its businesses into two companies: “Kellanova” and “WK Kellog Co.” Adopting a Latin word Nova, Kellanova will oversee the company’s snacking and plant-based business while the North American cereal business will be known as WK Kellogg Co, after the company’s original founder. According to a statement from Kellogg, Kellanova…

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FDA greenlights increase in vitamin D fortification in cereal-based products

USA- The US Food and Drug Administration (FDA) has given the greenlight to food companies to the fortification levels of vitamin D fortification in cereal-based category products. The approval comes 3 years after Kellogg, a major player in the UK breakfast cereal category, petitioned the regulator to update guidelines for Vitamin D fortification for cereal products.   For Kellogg, adding…

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Sohar Flour Mills inaugurates US$52M facility to boost Oman’s grain storage capacity

OMAN-Sohar Flour Mills, a subsidiary of Oman Flour Mills, has inaugurated a new US$52 million grain storage facility to boost the country’s strategic grain reserve capacity. The facility with a capacity of 160,000 MT is in the Sohar Industrial Port, an essential deep-sea port lying at the center of global trade routes between Europe and Asia. The inauguration ceremony for…

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Kellogg fully exits Russia with sale of operations to local firm Chernogolovka

RUSSIA- American multinational food manufacturing company, Kellogg, is divesting its operations in Russia to local snacks and drinks maker Chernogolovka. Founded in 1998, Chernogolovka makes snacks, energy drinks, and bottled water, and has been producing Cola Chernogolovka since May, following the suspension of sales in Russia by soda giants Coca-Cola and PepsiCo. Chernogolovka, which has also started supplying soft drinks…

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Kenzpat commissions US$19m pasta and couscous facility, eyes share of local and export markets

MOROCCO – Kenzpat company, a subsidiary of the agri-food group Vita Holding Morocco, has commissioned a US$19 million pasta and couscous production facility in Skhirat, a seaside town in Morocco.   According to a statement issued jointly by the Ministry of Industry and Trade and the company positions itself on the local wheat value-chain market as well as seizing export…

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PepsiCo SSA launches US$16.92M production line to boost its Weet-Bix capacity

SOUTH AFRICA – PepsiCo Sub-Saharan Africa has launched a new production line at its Weet-Bix plant in Atlantis, West Cape worth R300m (about US$16.92m) in a quest to boost its production capacity. Weet-Bix was first introduced in South Africa in 1930 and remains South Africa’s number one-selling breakfast cereal. Made from whole grain wheat, Weet-Bix has for generations held pride…

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