USA – Celebrity chef Joe Sasto, celebrated for his appearances on Bravo’s Top Chef and The Food Network, has officially launched Tantos, a unique snack that he claims to be the world’s first puffed pasta chip infused with classic Italian-American flavors.
This innovative product aims to elevate the snacking experience by merging the beloved taste of pasta with the satisfying crunch of a chip.
Tantos is available in four enticing flavors: Marinara, Cacio e Pepe, Pesto, and Classico. Each flavor is crafted to deliver a burst of savory seasoning, making it an appealing option for snack lovers.
“When I first created Tantos, it was a bit of a happy accident,” Sasto explained. “I’ve spent several years perfecting each flavorful recipe to represent the classic pasta dishes my mother taught me how to make, just in a new and modern way.”
The name ‘Tantos’ is inspired by the Italian phrase “Tantos Si,” which translates to “so much yes.” This reflects the brand’s ethos of indulgence and positivity, aiming to resonate with consumers seeking a delightful snacking experience.
Designed for various occasions—from school lunches to game nights—Tantos seeks to redefine everyday snacking.
Made from a simple combination of flour and water, Tantos chips are fried in oil and seasoned with traditional Italian spices.
This commitment to honoring authentic pasta ingredients sets Tantos apart from competitors that often use wheat flour alternatives.
“We’re excited to change the snack industry with our original pasta chip,” said Sean Knecht, CEO of Tantos.
“Tantos is made for the culinary curious consumer who appreciates pairing high-brow tastes with low-brow moments. It offers a piece of affordable luxury meant for life’s everyday occasions.”
Tantos is priced at US$2.99 for a 1-ounce bag, making it a convenient option for individuals on the go, while the 4-ounce bag, priced at US$6.99, is ideal for sharing.
The product is now available nationwide through the Tantos website, Amazon, and select grocery stores.
Additionally, Tantos will be featured in a limited-time pop-up at Pop Up Grocer in New York from July to September 2024, providing an opportunity for local consumers to try the product firsthand.
Sasto’s culinary journey is rooted in his Italian heritage, and his passion for pasta shines through in Tantos. “I come from a big Italian family, and anyone who knows me knows my favorite things to eat are pasta and nachos,” he shared.
This blend of influences is evident in the creation of Tantos, which aims to bring the flavors of Italy into a new snacking format.
As Tantos enters the market, it represents a fresh approach to snacking that combines traditional Italian flavors with modern convenience.
The launch of Tantos not only showcases Sasto’s culinary expertise but also highlights a growing trend of innovative snack options that cater to diverse consumer preferences.
With its unique flavors and commitment to quality ingredients, Tantos is poised to capture the attention of snack enthusiasts looking for something new and exciting.
Tantos is more than just a snack; it embodies a culinary experience that invites consumers to enjoy the rich flavors of Italian cuisine in a convenient format.
As Sasto continues to inspire food lovers through his innovative creations, Tantos stands out as a promising addition to the snack market.
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