SPAIN –Europastry, Barcelona-based and a family business specializing in frozen bakery, has acquired the European frozen bakery business of US-based baker Dawn Foods.
The deal for an undisclosed sum includes Dawn’s frozen bakery manufacturing plant located in Steenbergen, The Netherlands, and frozen R&D capabilities based in Evesham and United Kingdom.
The two companies are not new to each other as they have been partners for years. According to Dawn Food’s CEO Carrie Jones-Barber, CEO the companies have been partners for many years, “providing great American bakery products to customers across Europe and [Africa, the Middle East, Asia and the Pacific].
The sale of the European bakery assets was in alignment with Dawn Foods’ strategy to concentrate on the manufacture and distribution of bakery ingredients across Europe, North America Latin America, and AMEAP.
“As we continue to focus on our long-term strategic goals, Dawn’s focus in the Europe and AMEAP region is on driving growth in bakery ingredients,” Carrie added.
Europastry, which is known as a speciality in the frozen bakery has built its business partly by acquisitions.
It successfully made deals with Portugal’s Confeitaria Torres and US firm Wenner Bakery in 2018 and 2015 respectively.
Today, the Spanish business boasts of a network of 22 production plants and a presence in more than 80 countries.
A leader in bakery Innovation
The company is also a leader in innovation and reportedly launches 400 new products a year and develops more than 1,000 projects annually, thanks to an R&D investment of more than €90m.
To advance bakery innovation, four startups were selected to participate in the 2023 Baking the Future programme, the FoodTech acceleration programme undertaken by Cereal, Europastry’s Innovation Centre.
The startups – DouxMatok, AgroSingularity, Ajinomatrix, and Sacha – will receive six months of tutoring, advice and business development.
They will also have access to Europastry’s resources, including workspace and the R&D&I department todevelop and test the viability of a product in the market, along with mentoring sessions with the teams of Cereal, Google and Eatable Adventures.
Following the six-month Baking the Future programme, the four startups will be given the opportunity to present their projects to a network of private investors.
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