KENYA – Capwell Industries Ltd, the maker of Soko brand, has diversified into biscuit business by launching a new biscuit range named Treatos, coming as the company celebrates its 25th anniversary.
In an event held at Ole Sereni Hotel on August 18, company CEO Rajan Shah, who is also the chairman of the Kenya Association of Manufacturers, said the move has been necessitated by the need to go deeper into value addition and make use of their already existing flour products.
“Today we are launching Treatos, a biscuit brand we’ve made using wheat flour, and now we are going to see how to add value to other grains and other ways to make more nutritious biscuits. This is a treat and it can be taken when someone wants to refresh themselves,” Shah said.
Capwell manufactures high-quality flour, rice, pulses, porridges, and beverages using the best processes and technologies available giving customers an indulging experience through their Soko, Amaize, Pearl, Ranee, and Yola brand.
According to Capwell, the biscuits come in four flavor variants; Milk, Glucose, Digestive & Ginger baked using the latest technology to meet the consumer’s preference.
“Using the latest technology, Treatos Biscuits are uniformly baked – not too hard, not too soft – giving a crunch and filling our consumers with delight with every bite,” the company said of the biscuits.
In the event, Shah narrated how Capwell was born, revealing that his dad, Dalichand Shah, who is also the chairman of the company, came up with the idea in 1997.
The milestone comes after the Thika-based milling giant recently was crowned with the New Product of the Year Award for their innovative product, Soko Nutrigo Whole Grain Maize Meal, at the Africa Food Awards 2023, held in Nairobi, Kenya.
Accepting the Award, Capwell said that the innovative product, Soko Nutrigo, is a 100% wholegrain maize flour, fortified with vitamins and minerals to deliver top-notch taste and nutrient density, adding that the company was inspired by the shift in consumer behavior seeking products that deliver better nutrition.
To maintain quality and guarantee the freshness of the product, Capwell highlighted that the flour is foil-packed, extending its shelf life to 6 months. It comes in 1kg and 2kg packs and is available in all leading retail outlets in the country.