CANADA- Fresh Hemp Foods, a prominent Canadian company specializing in hemp-based food products, has recently acquired The Humble Seed, a U.S.-based snack brand known for its healthy seed-based crackers.
This acquisition, announced on July 24, 2024, marks a significant step for Fresh Hemp Foods as it aims to diversify its product offerings and enhance its presence in the North American market.
Founded in 2022, The Humble Seed has quickly gained recognition for its innovative approach to snacking, offering a range of grain-free, gluten-free, and non-GMO project verified crackers made from six types of “super seeds,” including hemp.
These products are currently available through various retailers, such as Sprouts, HEB, and The Fresh Market, as well as on e-commerce platforms like Amazon.
The financial details of the acquisition have not been disclosed, but the integration is expected to bolster Fresh Hemp Foods’ existing brand, Manitoba Harvest, which is recognized as a leading global hemp food brand.
Jared Simon, president of Manitoba Harvest, expressed enthusiasm about the acquisition, stating, “We are excited to integrate The Humble Seed brand into our line of products and our manufacturing infrastructure, robust distribution network, sales and marketing.”
He emphasized the company’s commitment to educating consumers about the benefits of hemp and other nutritious seeds, noting, “Seeds are often tiny, but mighty, and pack a punch in terms of plant-based protein and healthful omega-3 fatty acids.”
The acquisition aligns with Fresh Hemp Foods’ goal of expanding its wellness food portfolio. By incorporating The Humble Seed’s product line, the company aims to reach a broader audience and enhance its offerings in the health food sector.
Sarah Meis, co-founder of The Humble Seed, shared her perspective on the acquisition, saying, “We launched The Humble Seed with the vision of harnessing the power of seeds to make healthier snack foods. Fresh Hemp Foods is an industry leader in this space, and we are excited to see The Humble Seed grow under their leadership.”
Manitoba Harvest, established in 1998, has built a strong reputation for its diverse range of hemp products, including Hemp Hearts, Hemp Protein, and Hemp Oil. Its products are sold in approximately 17,000 retail locations across North America, making it a well-known name in the health food industry.
The integration of The Humble Seed is expected to not only enhance the product range but also leverage Manitoba Harvest’s extensive distribution network to increase market penetration.
The acquisition comes at a time when consumers are increasingly seeking healthier snack options that align with their dietary preferences.
The Humble Seed’s focus on creating nutritious and convenient snacks fits well within this growing trend.
As health-conscious consumers continue to prioritize clean labels and wholesome ingredients, Fresh Hemp Foods is well-positioned to meet this demand.
In summary, Fresh Hemp Foods’ acquisition of The Humble Seed represents a strategic move to expand its product offerings and strengthen its market presence in North America.
With a shared vision of promoting the health benefits of seeds, both companies are poised to make a significant impact in the wellness food sector.
As they move forward, the collaboration is expected to enhance consumer awareness and accessibility to nutritious snack options, ultimately contributing to healthier eating habits across the region.
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