USA- Gavilon has finally rebranded as Viterra across its business in the United States and Mexico, following Viterra Ltd.’s purchase of the grains origination and storage and food ingredients business of Gavilon Agriculture Investment Inc. in 2022.

Gavilon has been storing and distributing grains, oilseeds, and feed and food ingredients, to domestic and global markets, and will now be doing so under the Viterra brand, with Omaha, Nebraska, remaining the headquarters for Viterra’s US and Mexico business.

With the acquisition, Viterra gets to expand its business to a wider market, as the acquired assets are in major growing areas across the United States, with access to major railroads, rivers, and ports. 

This rebranding process will continue until all aspects of the Gavilon brand are fully incorporated into Viterra. 

Nevertheless, this change will not affect any open contracts, banking information, or tax identification numbers. 

“Today’s launch of the Viterra brand across our operations in the US and Mexico sets the stage for the continued growth and investment across our network,” said Rayner Freyberg, CEO of Viterra US and Mexico during the February 27th launch. 

Rotterdam-based Viterra has more than 17,500 employees operating in 37 countries. Its network of storage, processing, and transport assets connects producers and consumers to supply sustainable, traceable, and quality-controlled agricultural products.

These are stakeholders that the business should not affect negatively while implementing the Viterra brand throughout its network.

“This change will not impact who our producers, customers, and vendors work with within our company, nor change the high level of service they have come to expect from us,”  Freyberg said

The US$1.125 billion acquisition of Gavlon was influenced by weaker grain prices and market volatility, causing unbearable losses to its then-owner, Marubeni, who had purchased the business at US2.7 billion in 2013

However, the eight grain elevators operated by Gavilon in the northern United States were not part of the transaction., and instead transferred to Columbia Grain International, a subsidiary of Marubeni. 

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