USA – FAT Brands Inc., the parent company of Great American Cookies and Marble Slab Creamery, has introduced a new co-branded online ordering platform to enhance customer experience and boost sales.
Announced on September 19, 2024, this initiative comes as both brands continue to expand their presence.
Since launching their co-branded concept in 2014, they have surpassed 150 locations worldwide.
The innovative platform was developed in collaboration with Rapturous, 3 Owl’s digital transformation arm, and Olo, a leading restaurant technology provider.
This partnership has resulted in a dynamic website that integrates the ordering processes for Great American Cookies and Marble Slab Creamery.
Customers can now enjoy a seamless experience at a co-branded location or a standalone store.
Mason Wiederhorn, chief brand officer of FAT Brands, expressed enthusiasm about the new platform, stating, “The new Great American Cookies and Marble Slab Creamery online ordering platform has set the bar high for a new industry standard with the help of our partners, 3 Owl and Olo.”
He emphasized the importance of features like Olo Pay’s Mobile Wallet payments and the newly launched 3D Cookie Cake Builder, which allows customers to design their cookie cakes in real time. Wiederhorn noted that these enhancements have already increased sales.
The 3D Cookie Cake Builder is particularly noteworthy as it allows users to select icing colors, cookie cake flavors, and personalized messages while visualizing their creations in three dimensions.
This feature is expected to significantly elevate customer engagement. Furthermore, FAT Brands plans to pilot self-service kiosks for the Cookie Cake Builder in select locations starting in early 2025.
Nolan DeCoster, senior vice president of partnerships and business development at Olo, highlighted the significance of this collaboration: “Olo is excited to support FAT Brands as it levels up its commitment to digital transformation.”
He pointed out that the interactive ordering journey exemplifies how technology can enhance guest experiences and drive sales.
DeCoster also praised the open ecosystem, which allows this hyper-custom interface while maintaining user-friendly solutions for operators and customers.
David Feldman, CEO of 3 Owl, shared his pride in the project: “We are so proud of the work our team has done alongside FAT Brands and Olo.”
He noted that this collaboration has enabled innovation that enhances customer experiences at every touchpoint.
“Using Olo as our engine, we were able to build a digital platform that’s endlessly scalable,” Feldman added.
The immediate positive impact of their shared vision has been advantageous for all parties involved.
This new online ordering experience reflects FAT Brands’ commitment to staying ahead in a competitive market by leveraging technology to meet evolving customer expectations.
As consumer preferences shift towards more interactive and personalized dining experiences, this initiative positions Great American Cookies and Marble Slab Creamery at the forefront of innovation within the restaurant industry.
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