Hill’s Pet Nutrition invests in veterinary software company

USA- Hill’s Pet Nutrition, an American pet food company, participated in Otto’s Series B funding round (formerly known as TeleVet), in which Nicki Baty, the President and General Manager of Hill’s Pet Nutrition US, will become a board observer.

Otto raised US$43 million through the Series B funding round. In addition to Hill’s Pet Nutrition, Mercury Fund and Boehringer Ingelheim participated in the round.

Otto is a veterinary software company that offers a suite of platforms to assist veterinary clinics in streamlining their communications, enhancing profitability, and increasing customer satisfaction. 

The company offers integrations with practice management systems (PIMS) to help ensure complete and accurate data, among other services.

This investment is aligned with the mission of Hill’s to provide pets with specialized and prescription diets. 

According to Batty, Otto’s cutting-edge automation and technology solutions empower veterinary clinics to seamlessly manage daily tasks while maintaining the highest standards of care. 

“Hill’s goal is to find innovative ways to support veterinary healthcare teams and provide seamless ways to make nutrition recommendations. Otto allows us to accomplish both, as we work together to support veterinarians and pet owners alike,” Baty added.

According to the veterinary software company, 8,000 veterinary professionals have joined its services over the past two years.

Zeynep Young, chief executive officer of Otto, remarked that the company is one of the fastest-growing veterinary software companies in the country.

 “Our team has worked incredibly hard to deliver value out of the gate with minimum complexity. Our clinics are seeing a 66% faster intake, a 50% reduction in no-shows, a 40% increase in RX sales, and more,” he added, expressing optimism that the new investment and partnerships will enhance its pace of innovation. 

Otto works alongside DVMs and practice managers to optimize operations specific to the needs of each veterinary clinic.

“When we started this company, we aimed to significantly change lives for the better,” said Steven Carter and Price Fallin, co-founders of Otto. “We help veterinary teams build a modern, resilient clinic with happy clients and healthy boundaries, and we’re excited for the opportunity to continue to innovate and change with the needs of the industry. This is our life’s work, and it shows.”