USA- Leading pet food manufacturer Hill’s Pet Nutrition has introduced new products featuring MSC-certified seafood and insect protein for pets with sensitive stomachs and skin.
The company’s already popular Science Diet Sensitive Stomach & Skin portfolio is now available with MSC-certified Alaskan Pollock and insect protein.
According to the pet food company, the new formulas feature high-quality, traceable, and wild-caught Alaskan Pollock from a Marine Stewardship Council (MSC) certified fishery and innovative insect protein.
These new protein sources represent Hill’s focus on science-led innovation, offering pets not only biology-based nutrition but also a commitment to creating a better world for future generations of pets.
“Our new Science Diet Sensitive Stomach & Skin line extension delivers the same science-led, tailored nutrition and key benefits as the original Science Diet Sensitive Stomach & Skin products but now features more sustainable seafood,” said Dr. Karen Shenoy, US Chief Veterinary Officer for Hill’s Pet Nutrition.
According to a 2022 nationwide survey of 2,000 cat owners and 2,000 dog owners, about 43% of cats and 56% of dogs encounter digestive issues, while skin issues affect 31% of cats and 42% of dogs annually.
The Wild Caught Alaskan Pollock offers a high-quality, lean protein that provides a rich source of Omega-3 fatty acids.
“We selected these proteins with purpose because they promote optimal digestive and skin health for pets, while also keeping sustainability top of mind,” Dr. Shenoy said.
“This innovative approach to ingredients is part of our guiding philosophy, which includes delivering science-led nutrition, bringing people and pets together, and helping the planet for the next generation.”
Focusing on these new protein sources is part of Hill’s evolution in its business practices, including sustainable sourcing, manufacturing with minimal impact, and investing in a more sustainable future.
According to the company, another survey revealed that about 71% of pet owners agree that it is important to use environmentally friendly pet products and services, which is something this new portfolio by Hill’s Pet Nutrition offers pet owners.
“We are proud to offer pet parents a new and more sustainable way to feed their pets, leveraging our focus on using science to truly transform lives,” Dr. Karen added.
No compromise on sensory attributes
Hill’s Pet Nutrition remarked that it focuses on ensuring a holistic view of taste to help ensure pets enjoy the food the company produces.
“Hill’s Pet Nutrition is uniquely positioned to unlock the trifecta of healthy, tasty, and sustainable thanks in part to the innovative approach we take at our Global Pet Nutrition Center,” said Dr. Stephen French, a principal scientist, and lead product developer at Hill’s Pet Nutrition.
“We did extensive work to optimize the taste and enjoyment pets will have while eating our new Science Diet Sensitive Stomach & Skin. Our pet partners tried many different recipes to help us identify the optimal combination of ingredients that pair well with these exciting new protein sources to deliver great-tasting foods.”
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