BRAZIL – Innovad Group, a prominent player in the animal nutrition sector, has announced the acquisition of Oligo Basics, a leading supplier of nutritional feed additives in Brazil. 

This strategic move not only bolsters Innovad Group’s footprint in the Brazilian market but also integrates the extensive product portfolios of both entities to deliver enhanced natural solutions.

Ben Letor, CEO of Innovad Group, underscored the significance of this acquisition in driving innovation and sustainable growth. 

He stated, “This acquisition underscores our commitment to innovation and sustainable growth, aligning with our recent strategic expansion efforts into primary/natural ingredients, including the acquisition of Herbonis. With Oligo Basics’ local team and manufacturing unit, we are dedicated to establishing a robust foothold in Brazil and nurturing long-term partnerships locally.

The integration of Innovad Group’s diverse offerings with Oligo Basics’ local expertise sets the stage for delivering unparalleled solutions tailored to customers’ evolving needs. 

Marlene Schmidt, Technical and Commercial Manager at Solene Brazil of the Innovad Group, emphasized the collaborative approach driving this partnership. 

She expressed, “Joining forces with Innovad Group not only amplifies our product reach but also unlocks new market opportunities. We are excited to leverage synergies and offer enhanced solutions to our customers.”

Schmidt further highlighted the significance of leveraging combined strengths to provide comprehensive solutions to customers, affirming the commitment to diversity, innovation, and customer satisfaction.

Jeroen De Gussem, Business Development Director Global at the Innovad Group, reiterated the group’s commitment to delivering value, driving innovation, and fostering strong partnerships in Brazil, the Americas, and beyond. 

He emphasized that the acquisition aligns with the group’s broader strategy of offering sustainable and practical solutions to the animal production industry.

In another investment in May 2023, Innovad acquired all the shares of Herbonis, a Switzerland-based company, and its affiliates, including Wyreside in the UK.

Herbonis is a company specializing in plant-based bioactive molecules. It is active in the niche vitamin D3 market with its product Panbonis, a plant-based source of the metabolic active form of Vitamin D with proven health benefits in poultry, swine, and dairy, noted Innovad.

Herbonis has an impressive record, dedicated team, independent mindset, and outstanding botanical know-how,” Ben Letor, Innovad CEO, commented on the deal. 

Plant-based alternatives are a mega-trend in animal nutrition, said Letor, stressing how they need to be well-researched, well-documented, cost-effective, and have a low carbon footprint,” he continued.

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