USA – The J.M. Smucker Company has unveiled a new flavour for its famous Uncrustables frozen sandwiches, marking the first addition in over a decade.
The Peanut Butter & Raspberry Spread Sandwiches were officially launched on September 17, 2024, and are now available at select retailers across the United States.
The company describes this new flavour as “unbeatably soft bread, creamy peanut butter, and sweet, seedless raspberry spread. “
Uncrustables have long been a favourite among families looking for convenient meal options. This new offering shows the brand’s commitment to providing simple, mess-free solutions for busy lives.
Chris Achenbach, marketing director at J.M. Smucker, emphasized this point by stating, “Uncrustables were born from a simple, yet powerful goal: make snack and mealtimes stress free.”
He added that this dedication to innovation continues to drive the brand forward, aiming to excite children and provide convenient options for adults on the go.
Launching the Peanut Butter & Raspberry flavour is opportune as families prepare for back-to-school meals.
These sandwiches are designed to go straight from the freezer to lunchboxes, making them ideal for parents seeking quick meal solutions.
The new flavour joins an existing lineup that includes Grape, Strawberry, Honey, and chocolate-flavoured hazelnut varieties, providing enough options for children to enjoy a different flavour each day of the school week.
In a recent presentation at the Barclays Global Consumer Staples Conference on September 3, Mark Smucker, president and CEO of J.M. Smucker, discussed the company’s growth strategy.
He highlighted that expanding Uncrustables manufacturing capacity in Kentucky and Alabama is paving the way for significant sales increases.
The brand generated approximately US$800 million in sales during fiscal 2024 and is projected to reach US$1 billion by the end of fiscal 2026.
The new Peanut Butter & Raspberry Spread Sandwiches align with consumer preferences for healthier snacks. Like all Uncrustables products, this new flavour contains no high-fructose corn syrup or artificial sweeteners and colours.
This focus on quality ingredients is part of J.M. Smucker’s broader commitment to producing food that families can trust.
As Uncrustables continues to grow in popularity, the company is keen to maintain its reputation as a leader in convenient meal solutions.
The new flavour is available in 4- and 10-count boxes at select retailers and will be rolled out to major national and regional retailers throughout the fall season.
For families looking for easy lunch options that cater to children’s tastes while ensuring nutritional standards are met, Uncrustables Peanut Butter & Raspberry Spread Sandwiches present an appealing choice.
As Achenbach noted, “It’s all about delivering deliciousness, no matter how busy life gets.”
This launch enhances the product lineup and reinforces J.M. Smucker’s commitment to meeting modern consumer needs in a fast-paced world.
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