USA – American multinational food manufacturing company, Kellanova has announced the launch of its new protein-packed Eggo Fully Loaded waffles, aiming to meet the evolving preferences of modern consumers.
The company seeks to capitalize on the growing popularity of protein-rich meals among millennials and Gen Z.
Data from the Food Institute indicates that half of all online mentions of high-protein foods come from individuals aged 25 to 40. According to market research firm Technavio, the high protein-based foods market is projected to grow at a compound annual growth rate (CAGR) of 7.7%.
Kellanova hopes the new Eggo offering will mirror the success of other protein-packed breakfast products, such as Kodiak’s waffles and pancakes, which have seen significant growth in recent years.
This shift towards protein-packed breakfasts and snacks is driven by changing lifestyles among younger consumers.
A survey by J.M. Smucker revealed that two-thirds of Gen Z and millennials prefer eating breakfast at nontraditional times and report snacking more than older generations while still maintaining their health.
These changing habits have contributed to a decline in traditional cereal consumption. A survey by Mintel found that 43% of millennials and Gen Z eat cereal as a snack rather than for breakfast, with more than half prefer portable breakfast options.
Kellanova’s new protein-packed waffles in Strawberry Delight and Chocolate Chip Brownie are expected to appeal to these shifting preferences with their better-for-you options.
The company also plans to expand the Eggo brand to include new frozen products launching this spring.
Last month, the company expanded its Pop-Tarts range by introducing its latest crunchy snack, Crunchy Poppers.
In a statement, the company announced that the two new additions will include two distinct flavors, Frosted Strawberry and Frosted Brownie – Frosted strawberry has a fruity berry filling. In contrast, Frosted Brownie has a chocolate center.
Adding to their signature appeal, these snacks are topped with frosting and sprinkles, staying true to the classic Pop-Tarts style.
The company has described the snack as a “pop-in-your-mouth twist on Pop-Tarts,” It offers a satisfying crunch with its crispy exterior complemented by the familiar frosting and sprinkles combination.
According to the statement, these snacks will be packaged conveniently to offer a mess-free, easy grab-and-go snacking experience.
The individually wrapped packaging also ensures portability, catering to the busy lifestyles of modern consumers.
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