USA – Kellogg Company is under scrutiny for the presence of harmful chemicals in its breakfast cereals sold in the United States.
A recent Environmental Working Group (EWG) investigation revealed that popular cereals, including Froot Loops and Apple Jacks, still contain artificial colours and preservatives that have been banned in other countries. ‘
The EWG’s findings have reignited discussions about food safety and consumer rights, particularly regarding products marketed to children.
The controversy gained traction when food activist Vani Hari, known for her “Food Babe Army,” launched a petition demanding Kellogg remove controversial ingredients such as butylated hydroxytoluene (BHT) and artificial dyes from its cereals.
“Kellogg’s made a commitment to remove these dyes in 2015 but has yet to follow through,” Hari stated.
She expressed outrage that American children continue to consume these additives while similar products abroad are free from such chemicals.
The petition has garnered over 80,000 signatures, reflecting widespread public concern.
Kellogg’s initial promise to eliminate artificial colours and flavours by the end of 2018 has not been fully realized.
Critics point out that several cereals still contain these additives derived from petroleum and may pose health risks.
“As a mother of two young children, I am outraged that an American food company like Kellogg’s continues to target kids with these harmful ingredients,” Hari added.
In addition to artificial colors, the EWG’s recent study highlighted the presence of chlormequat, a pesticide linked to reproductive issues in animals, found in 92% of non-organic oat-based foods tested.
This chemical is allowed on imported oats and has raised alarms about its potential effects on human health.
“Until the government fully protects consumers, you can reduce your exposure to chlormequat by choosing products made with organic oats,” the EWG advised.
Kellogg’s response to this growing backlash has been cautious. While the company maintains that all its products meet regulatory requirements, it faces increasing pressure from both consumers and shareholders.
Investor Jason Karp criticized Kellogg for using harmful artificial dyes in its products, stating, “It’s time for Kellogg’s to prioritize consumer health over profit margins.”
This sentiment echoes broader concerns about corporate responsibility in food production.
The company’s commitment to sustainability has also come under fire. Kellogg pledged to phase out glyphosate—a controversial herbicide—from its oat and wheat supply chain by 2025.
However, many consumers are questioning whether these promises are enough given the ongoing presence of other harmful substances in their cereals.
As public awareness grows, companies like Kellogg may find it increasingly difficult to ignore consumer demands for transparency and safety.
“We hope Kellogg uses this opportunity to be a leader in the cereal industry by announcing the removal of artificial food dyes and BHT,” Hari concluded.
The situation at Kellogg exemplifies a larger trend within the food industry where consumers are becoming more vocal about what they want in their products.
With activists like Hari leading the charge, it remains to be seen how Kellogg will respond to these mounting pressures and whether it will take meaningful steps toward reforming its ingredient practices.
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