USA—Krusteaz, a well-established baking brand with over 90 years of history, has recently launched its innovative line of refrigerated Pour-and-Bake Batters.
This new product line simplifies the baking process, allowing consumers to enjoy homemade treats without mixing or measuring ingredients.
The batters are available in three flavours: Chocolate Brownie, Vanilla Cupcake, and Chocolate Cupcake.
The launch took place on September 10, 2024, and is part of Krusteaz’s commitment to providing convenient baking solutions for busy families.
“In today’s fast-paced world, families need solutions to simplify their lives,” said Andy Heily, President & CEO of The Krusteaz Company.
He emphasized that these batters help consumers achieve the delightful results of scratch baking more easily than ever.
Each pouch is designed to make an 8×8 pan of brownies or up to eight cupcakes, catering to various occasions from casual gatherings to special events.
The Pour and Bake Batters are easy to use and crafted with quality ingredients. They contain no artificial colours or preservatives, aligning with the brand’s long-standing reputation for premium products.
Customers can pour the batter into a pan and bake it, eliminating the need for additional ingredients or messy cleanup.
“I’m so proud of our team for helping continue that legacy with the launch of Krusteaz Batters,” Heily added.
These batters stay fresh for up to seven days in the refrigerator after opening, making them a practical choice for spontaneous baking sessions.
Whether you need a few cupcakes for a friend or a full pan of brownies for a gathering, Krusteaz Batters are designed to meet various baking needs.
Their versatility allows consumers to customize their treats by adding mix-ins or toppings, further enhancing their baking experience.
Krusteaz’s history dates back to 1932 when Rose Charters created a just-add-water pie crust that set the foundation for the brand’s future innovations.
Since then, Krusteaz has evolved into a beloved name in home baking, known for its easy-to-use mixes that encourage creativity in the kitchen.
Introducing Pour and Bake Batters marks another step in their journey to provide convenient and high-quality baking solutions.
The new batters are available at select retailers, including Kroger and its affiliated supermarket banners, and broader distribution is planned later this year.
Each pouch is priced at approximately US$6.99, making them an accessible option for home bakers looking for convenience without sacrificing quality.
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