USA – La Brea Bakery, a leader in artisan bread production since 1989, is enhancing accessibility for bread lovers across the United States by launching its Take & Bake bread line in over 1,000 Target stores.
This initiative allows consumers to enjoy freshly baked bread at home with minimal effort.
The Take & Bake collection includes three popular varieties: French Dinner Rolls, French Twin-Pack Baguettes, and French Sandwich Rolls.
Each product is designed to bring the authentic taste and quality of La Brea Bakery into consumers’ kitchens.
The breads are crafted using a signature sourdough starter and only four simple ingredients. All offerings are free from artificial preservatives, colours, and flavours. They are also certified Non-GMO Verified, Kosher, and vegan.
Jonathan Davis, La Brea Bakery’s Culinary Innovation Leader, emphasised the brand’s commitment to quality.
“Our Take & Bake line is about delivering the same exceptional quality and taste that our customers have come to expect from La Brea Bakery,” he stated. “But with the added convenience and enjoyment of baking it fresh in their own kitchen.”
The French Dinner Rolls are exceptionally versatile, making them suitable for any meal. They can be baked to golden perfection, featuring a crispy crust while maintaining a soft and airy interior.
The French Twin Pack Baguette offers an authentic taste reminiscent of a traditional French bakery. In contrast, the French Sandwich Rolls boast a thin, crispy crust paired with a soft crumb—ideal for crafting delicious sandwiches or serving as a flavorful side.
Brie Buenning, Senior Director of Marketing at La Brea Bakery, highlighted the convenience of these products for families.
“Whether you’re planning a family dinner, preparing for a special occasion, or simply looking for a convenient way to enjoy artisan bread, La Brea Bakery’s Take & Bake breads offer the perfect solution,” she explained.
“Keep them in your freezer and pop them in the oven to quickly make any meal or snack more delicious.”
The Take & Bake breads are now prominently displayed in Target’s bakery section and available for local delivery through the Target App.
This partnership expands La Brea Bakery’s reach and aligns with Target’s commitment to providing high-quality food options to its customers.
Founded in Los Angeles, La Brea Bakery has significantly shaped the artisan bread movement in North America.
The brand focuses on crafting true artisan bread that enhances culinary experiences across diverse occasions.
By making its products more accessible through major retail channels like Target, La Brea Bakery aims to share its passion for quality bread with an even wider audience.
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