USA – Lay’s has unveiled its new Global Flavors lineup, featuring three distinct potato chip flavors inspired by international cuisines.
This limited-time offering includes Lay’s Wavy Tzatziki, Lay’s Masala, and Lay’s Honey Butter, which draw inspiration from Greece, India, and Korea, respectively. The flavors will be available in stores across the United States starting this month.
The launch comes at a time when many consumers are eager for culinary experiences that transport them to far-off destinations.
Lay’s aims to satisfy this craving by providing a taste of these vibrant cultures without the need for travel.
“Our fans often post about the fun flavors they see while traveling abroad and continuously ask for them here,” said Tina Mahal, senior vice president of marketing for PepsiCo Foods North America.
“Now, at the height of travel season, we’re excited to make those dreams a reality and bring them adventure through every bite of our Global Flavors lineup.”
Each flavor offers a unique taste experience. Lay’s Wavy Tzatziki chips are inspired by the classic Greek dip, combining refreshing notes of yogurt, lemon, dill, and garlic.
This crunchy rendition captures the essence of the Mediterranean dish, making it a perfect snack for those seeking a taste of Greece.
Meanwhile, Lay’s Masala chips feature a rich blend of spices, including cumin, coriander, turmeric, and pepper, reminiscent of traditional Indian masala dishes.
This flavor is designed to take consumers on a flavorful journey through India’s culinary landscape.
The third addition, Lay’s Honey Butter chips, brings a sweet and savory profile that blends buttermilk, honey, and butter.
Previously available only in Canada and South Korea, this flavor is making its debut in the U.S. market, promising a delightful combination that fans of sweet-savory snacks will appreciate.
“As the proven leader in flavor innovation with more than 200 variations of our iconic potato chip, we’re proud to continue to demonstrate our expertise in crafting delicious flavors that appeal to the unique senses and tastes of communities all over the world,” Mahal added.
In addition to the new flavors, Lay’s is offering a special promotion that allows fans to win a trip for two to one of the countries that inspired the flavors.
From August 12 to September 28, participants can enter by scanning a QR code found on the back of the chip bags or by visiting laysflavordrop.com.
This initiative not only promotes the new flavors but also encourages consumers to explore the origins of these culinary inspirations firsthand.
The Global Flavors lineup is available at retailers nationwide and through Snacks.com, but only for a limited time.
As the demand for unique and adventurous snack options continues to grow, Lay’s is positioning itself to meet this trend by bringing international tastes to American consumers.
With the release of these flavors, Lay’s not only expands its product range but also enhances its connection with consumers who seek new and exciting taste experiences.
As Mahal stated, “We’re excited to make those dreams a reality,” inviting everyone to embark on a flavorful journey through their latest offerings.
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