USA – Mightylicious, a company renowned for its gluten-free cookies, has expanded its product line by launching gluten-free baking mixes.
This announcement marks a vital step for the Woodbridge-based brand, founded by Carolyn Haeler, a mother who sought to create delicious gluten-free options after her diagnosis of celiac disease in 2012.
The new baking mixes, which include All-Purpose Flour, Vegan All-Purpose Flour, and Vegan Chocolate Brownie Mix, are crafted from superfine rice flour.
This ingredient is milled specifically for baking, ensuring a neutral taste and a soft, airy texture that enhances a variety of recipes.
Each mix is certified gluten-free, kosher, and non-GMO, making them suitable for various dietary needs. The suggested retail price for each mix is US$8.99.
Haeler stated, “After years of searching for gluten-free products that met my standards, I decided to create my own. These mixes are designed to help others enjoy baking without the worry of gluten or allergens.”
Her commitment to producing high-quality, gluten-free products is evident in the meticulous selection of ingredients free from key allergens.
In addition to the baking mixes, Mightylicious continues to offer an array of gluten-free cookie varieties, including Peanut Butter, Brown Butter Chocolate Chip, and Grandma Arline’s Oatmeal Coconut.
The cookies are made from clean ingredients and available in traditional and vegan options. Haeler emphasizes that “We believe everyone deserves to enjoy sweet treats, regardless of dietary restrictions.”
Mightylicious has established a solid online presence, selling its products directly through its website. Furthermore, the brand has secured distribution partnerships with major retailers such as Walmart, Whole Foods Market, and Costco, allowing it to reach a broader audience.
This strategic expansion is part of Mightylicious’s mission to provide accessible gluten-free options to consumers struggling to find satisfying alternatives in traditional grocery stores.
The launch of the baking mixes has been met with enthusiasm from both consumers and industry experts.
Food & Beverage Magazine recently recognised Mightylicious as a favourite snack brand, while Eat This, Not That named it one of the best store-bought cookie brands.
These accolades reflect the growing demand for gluten-free products that do not compromise taste or quality.
As the gluten-free market continues to expand, Mightylicious aims to position itself as a leader in this space by offering innovative products that cater to the needs of health-conscious consumers.
The company’s commitment to quality and transparency resonates well with its customer base, who appreciate each product’s clean ingredients and thoughtful formulation.
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