ITALY – Neha More, formerly the Head of Modern Trade at Britannia Industries, has officially joined Ferrero as the Business Head for Modern Trade.
This transition marks a significant career move for More, who has accumulated extensive experience in the fast-moving consumer goods (FMCG) sector over the past several years.
More announced her new role on September 16, 2024, in a LinkedIn post in which she expressed her enthusiasm for joining Ferrero.
She stated, “I’m thrilled to be joining Ferrero, a company renowned for its iconic brands, global leadership and a relentless focus on innovation, quality, and people.”
Her excitement reflects her aspirations and potential to contribute to Ferrero’s growth initiatives.
“I look forward to this incredible journey with Ferrero and to being a part of its continued success,” she added.
Having spent six years at Britannia, More joined the company in September 2018 as Senior Customer Marketing Manager before advancing to her most recent position.
While at Britannia, she was instrumental in driving modern trade strategies that significantly contributed to the company’s market presence.
Her prior experience includes roles at Perfetti Van Melle, Stanley Black & Decker India Pvt Ltd, and LG Electronics.
This diverse background gives her a unique perspective on market dynamics and consumer behaviour.
Ferrero’s decision to appoint More is part of its strategy to enhance its leadership team and strengthen its market position within the modern trade sector.
The company is known for its commitment to quality and innovation, which aligns well with More’s professional ethos.
Her experience managing customer relationships and marketing initiatives will be crucial as Ferrero seeks to expand its footprint in an increasingly competitive landscape.
The FMCG sector is undergoing rapid changes, driven by evolving consumer preferences and the rise of e-commerce.
As businesses adapt to these shifts, leaders like More play a vital role in navigating these challenges. Her leadership at Britannia has already demonstrated her capability to implement effective strategies that resonate with consumers.
Industry experts believe that More’s appointment could signal a new phase for Ferrero as it seeks to leverage her insights into modern trade dynamics.
The company’s portfolio includes several beloved brands with a strong global presence.
By integrating More’s expertise into its operations, Ferrero aims to bolster its market share and enhance consumer brand loyalty.
As Neha More embarks on this new chapter in her career, the industry will be watching closely to see how her leadership influences Ferrero’s strategic direction.
Her track record suggests she is well-equipped to tackle the challenges ahead and contribute meaningfully to Ferrero’s ambitions.
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