AUSTRALIA – Nestlé’s Maggi brand has launched a new line of instant cup noodles, aimed at reducing plastic packaging by 83 percent as the company move towards sustainable packaging.

Dubbed Maggi Mug Noodles, the new Noodles line are designed to be prepared in a standard at-home mug by just adding boiling water for instant preparation.

Monique Koning, Nestlé Head of Marketing of Foods said that Maggi knew many of its consumers enjoy eating instant noodles in a cup at home, adding that the company is pleased to be at the front in reducing plastic packaging in the instant noodle category.

“So we have re-thought the cup. This is only the beginning of our journey,” said Koning.

Available in four-packs and in chicken and beef flavours, the Mug Noodles packs are also said to contain 50% recycled plastic using the mass balance approach.

Maggi anticipates that the development will contribute towards the brand’s sustainability goals as it seeks to lower the impact of its packaging.

According to the company, the launch marks just one exciting milestone for Maggi as it works to reduce the impact of its packaging as part of its sustainability journey.

In addition, Maggi 2-Minute Chicken and Beef Noodles wrappers are now made with 50 percent recycled plastic, saving enough virgin plastic to cover over 400 football fields a year.

“The Maggi team is proud to be at the forefront of reducing plastic packaging in the instant noodle category. This is only the beginning of our journey.”

The milestone comes after Nestlé Australia’s recyclable paper packaging and pathway to sustainability have was recognised with a national award, “The Better Tomorrow Award” in December 2023.

The Better Tomorrow Award celebrates sustainability best practice and innovation in supply chain.

The confectionary company won the Better Tomorrow Award on 5 December at the Woolworths Trade Partner of the Year Awards ceremony at the International Convention Centre in Sydney.

The award followed that, Nestlé introduced recyclable paper packaging with ‘designed for recycling’ at the centre of its approach across a number of its products, often replacing multi-material wrapping that is hard to separate or recycle.

In addition to sustainable packaging innovation, Nestlé was recognized for reforestation program after having planted more than one million trees including native species to support biodiversity, restore native habitats, improve soil health, and protect waterways.

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