GERMANY – Nestle Germany has announced its plans to refocus its “field service activities” in response to a more challenging environment and heightened demands for competitiveness and growth. 

Meanwhile, the restructuring move will affect around 80 jobs according to a spokesperson for Nestlé while speaking to Just Food.

The changes involve the Maggi and Purina Petcare brands, which will be consolidated into a common field service organization in the future. 

However, all activities for coffee, confectionery, and dairy in Germany will be outsourced to an external partner who will also manage the plant-based Garden Gourmet brand and the condiment brand Thomy. The external partner has not yet been named.

A Nestlé spokesperson told Just Food that the realignment of the field service is necessary in order to be able to plan efficiently and effectively for the future – while maintaining the same level of service at the point of sale.

“Especially in these challenging times, we need more resources to continue to invest in our brands and competitiveness. Our ultimate goal is to find socially acceptable solutions and, where possible, to avoid redundancies due to operating conditions.”

The aim is to find good and socially acceptable solutions for all and to make use of the possibility of part-time work for older workers. The restructuring is set to be implemented by the end of 2024 or early 2025.

The decision to work more closely with external partners is based on positive experiences from the past: categories such as Nestlé Nutrition or the cereals division have already been successfully managed by external agencies for years.

The good quality of care in the retail sector will be ensured in the future.” 

The news comes after the company announced its decision to reduce over 70 jobs in Solon, Ohio, in early November.

Additionally, Nestle revealed last month the closure of a baby formula plant in Ireland, putting over 540 jobs at risk. In both instances, Nestlé attributed the actions to shifts in market and consumer trends.

However, this month, Nestlé invested US$100M to spearhead a partnership with food-delivery startup Wonder Group in the UK.

“This strategic partnership will allow us to bring an innovative and new-to-market solution to our customers as they look for ways to scale their operations. It can help them improve food quality, drive labor efficiencies, and open up additional revenue streams,” Nestle spokesman noted.

The deal followed Nestlé’s recent strategic decision to combine its two food service businesses – Nestlé Professional and Solutions Lab – into one business to capitalize on the recovery in the out-of-home channel.

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