USA – Nestlé, a global leader in the food industry, is making significant strides in enhancing its pet food production capabilities with a hefty investment of US$195 million into expanding its Purina pet food processing facility in Jefferson, Wisconsin. 

This expansion project adds 35,000 square feet to the existing facility, reflecting Nestlé’s commitment to meeting the growing demand for pet food products.

This investment’s primary focus is ramping up the production of Purina’s popular wet pet food brands, including Fancy Feast, Elegant Medley, Friskies, and Pro Plan. 

With this expansion, production capacity is expected to surge by nearly 50%, catering to the evolving needs of pet owners and their furry companions across the United States.

In addition to bolstering production capabilities, Nestlé’s investment is set to create approximately 100 new jobs at the expanded facility, significantly boosting local employment opportunities. 

This strengthens the local economy and underscores Nestlé’s commitment to fostering economic growth and development in the region. 

The Wisconsin Economic Development Corporation (WEDC) is extending its support to the project by offering US$1.7 million in business development tax credits, further solidifying Nestlé’s commitment to the community.

This strategic investment aligns with Nestlé’s broader vision of enhancing its pet food manufacturing footprint. It is part of its US$2 billion investment in Purina’s capital expansion projects between 2020 and 2025. 

The company remains steadfast in delivering high-quality, nutritious pet food products. Safety and sustainability are at the forefront of Nestlé’s operations, ensuring that every step of the production process is responsible and reliable.

Nolan Terry, Purina’s Chief Technical Officer, emphasized the significance of this investment in deepening the company’s roots within the Jefferson community. 

He reiterated Purina’s unwavering focus on safety, quality, and sustainability and expressed gratitude to state and local partners for their support in facilitating the company’s continued growth and success.

The Jefferson site has been a cornerstone of Purina’s operations since 1910. It employs around 250 individuals who play a crucial role in the production process. 

This expansion underscores Nestlé’s commitment to innovation and growth and reinforces its position as a critical player in the pet food industry.

Nestlé’s latest investment comes on the heels of its strong financial performance, with its Purina PetCare business emerging as the largest contributor to its overall organic growth. 

The company’s recent financial results for the first quarter of 2024 highlight the robust demand for Purina’s products, particularly in North America, underscoring the brand’s continued relevance and popularity among consumers.

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