NIGERIA – Nigerian-based Tropical General Investments Group has diversified its Big Bull Rice packaging portions into an affordable N100 (US$0.22) pack, a development that has been met with commendation from consumers across the country.
Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, the Middle East, and Asia.
The company focuses on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities, and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets.
In a statement, the Chief Marketing Officer of TGI Group, Mr. Probal Bhattacharya, expressed delight with the feedback received from consumers, stressing that the new pack size of rice had captured consumer affection by being value-maximizing and innovative.
“At the price point of 100 Naira (US$0.22) we were confident that the pack was capable of delivering excellent value for consumers looking for healthier choices and upgrading to packaged rice,” he noted,
According to him, eating well doesn’t have to break people’s budgets even in tough economic times adding that TGI will continue to support its consumers with the newly launched N100 pack size of Big Bull rice.
In addition, the TGI Group said that across neighborhood shops, departmental stores, and open markets, the Big Bull Rice N100 pack has grown increasingly popular amongst consumers who crave good quality, affordable, convenient, and hygienically packaged rice that complements their lifestyle needs.
Emmanuel Ejiofor, a rice dealer on College Road, Ogba, stated that he has observed a gradual trend of more consumers embracing packaged rice over the loose rice he displays in his store.
He noted the high demand for the Big Bull Rice N100 pack in particular as more consumers consider it for its traceability, quality, convenience, and affordability.
For Ezekiel Mustapha, a student of the University of Ibadan, Big Bull Rice is already a household name in Nigeria for its quality, affordability, and satisfaction.
He noted that as a student, the rising popularity of the Big Bull N100 packs in a hygienic pack is a unique transition from loose rice openly sold in big basins and measured with rusty.