USA -Once Again, Nut Butter has expanded its product line by introducing gluten-free graham crackers in cinnamon, honey, and chocolate.
This 2024 launch follows the brand’s previous success with graham sandwiches and showcases its commitment to creating snacks catering to diverse dietary needs.
These new graham crackers are crafted in small batches, ensuring quality and freshness. They are made from organic sorghum, oat, and cassava flour, enhanced with organic cinnamon, clover honey, or dark chocolate liquor.
The result is an artisanal cracker that contains only 1 gram of added sugar and is free from artificial flavours, colours, sweeteners, hydrogenated oils, MSG, dairy, and wheat.
Additionally, they are kosher, non-GMO Project Verified and part of Once Again’s Honest in Trade sustainability program.
Gael J. B. Orr, marketing director at Once Again Nut Butter, emphasized the brand’s mission: “Our new graham crackers continue Once Again’s mission to offer high-quality snacks that can be enjoyed by a range of consumers with varying dietary requirements.”
This sentiment reflects the company’s aim to provide options that are not only delicious but also accessible to those with dietary restrictions. Orr added, “Kids will enjoy the slightly sweet flavor, while adults can appreciate that they’re a cleaner, allergen-free upgrade on a childhood favorite.”
The graham crackers are produced at an SQF-certified industrial bakery, ensuring that they meet high safety and quality standards.
Once Again’s commitment to quality is evident in its meticulous production process, which includes hand-cutting each cracker to size.
The products are now available for retailers nationwide, with a suggested retail price of US$7.99.
This introduction of gluten-free graham crackers is part of a broader trend in the snack industry, where consumers increasingly seek healthier, allergen-friendly options.
The demand for gluten-free products has surged in recent years, driven by a growing awareness of gluten sensitivities and celiac disease.
Once Again, Nut Butter’s new offering meets this demand and aligns with the brand’s philosophy of creating wholesome snacks that do not compromise taste or quality.
In addition to being gluten-free, the cinnamon and dark chocolate flavours are also vegan, catering to a broader audience that includes those who follow plant-based diets.
This strategic move allows Once Again to tap into multiple market segments, appealing to health-conscious consumers, parents looking for better snack options for their children, and individuals with dietary restrictions.
Once Again, Nut Butter has built a reputation for its commitment to quality and sustainability, and the launch of these graham crackers reinforces that image.
By focusing on clean ingredients and responsible sourcing, the brand aims to provide consumers with snacks they can enjoy.
As the snack industry continues to evolve, Once Again’s innovative approach to product development positions it well to meet consumers’ changing preferences.
The new gluten-free graham crackers are not just a nostalgic treat; they represent a thoughtful response to the needs of modern snackers who prioritise health and sustainability in their food choices.
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