INDIA – Pakka Limited, a manufacturer of compostable packaging solutions, has announced its second collaboration with Brawny Bear, a nutrition company known for its date-based healthy food products.
Through this partnership, the brand has launched Date Energy Bars, India’s first energy bar with compostable flexible packaging.
The new Date Energy Bars, produced by Brawny Bear, are packaged using Pakka Limited’s compostable flexible packaging.
This product offers a healthy snack option and addresses the growing concern of packaging waste in India.
Jagdeep Hira, India Business Head at Pakka Limited, said that Pakka Limited’s partnership with Brawny Bear for these Date Energy Bars exemplifies its ongoing commitment to developing sustainable packaging solutions.
He noted that by combining its compostable flexible packaging with Brawny Bear’s healthy snacks, Pakka Limited is not only offering consumers a nutritious option but also making a significant impact in reducing packaging waste.
He emphasised that this product line demonstrates how eco-friendly packaging and convenient, tasty snacks can complement each other.
Pakka Limited’s venture into compostable flexible packaging is a natural progression for the company, which has spent four decades producing compostable pulp, paper packaging solutions and moulded tableware.
This move into adaptable packaging reflects the company’s response to modern consumer needs for convenience, versatility, and cost-effectiveness.
The energy bars contain no added sugars and are made with premium dates, aligning with Brawny Bear’s commitment to creating nutritious, naturally sweetened products.
This launch expands Brawny Bear’s range of date-based food products, which includes chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.
The latest association comes after Pakka Limited and Brawny Bear collaborated for the first time in October 2023 to launch the world’s first compostable flexible packaging for food products, setting a new standard in the industry for eco-friendly packaging solutions.
“We’re delighted to further our collaboration with Pakka Limited through the new product. Our Date Energy Bars, now wrapped in compostable packaging, represent the perfect fusion of health and sustainability,” added Shivaam Tibrewal, Founder of Brawny Bear.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
