UK- Proper Snacks, a leading brand in the snack industry, is set to introduce a new range of savory popcorn, aiming to transform the traditional sweet popcorn market.
This exciting launch featured three unique flavors: Tangy Chilli, Smoky & Sweet Paprika, and Cracked Black Pepper & Salt.
Each flavor is designed to offer a distinct taste experience, appealing to consumers looking for something different in their snacking options.
The Tangy Chilli flavor promises a delightful combination of heat and zest, while Smoky & Sweet Paprika adds a warm kick to the palate.
Cracked Black Pepper & Salt rounds out the trio, delivering a peppery finish complemented by a hint of creaminess.
Proper Snacks emphasizes that these new offerings are not just about flavor; they are crafted to be light and moreish, making them ideal for any snacking occasion.
Cassandra Stavrou, founder of Proper Snacks, highlighted the potential for savory popcorn in the UK market, stating, “In the US popcorn market, nearly half of sales come from savory, because people have an abundance of savory flavors to enjoy. That shows huge untapped potential to grow the snacking category here as a whole.”
This insight reflects the brand’s ambition to capture a share of the savory snack market, which has seen significant success across the Atlantic.
Proper Snacks’ new popcorn range is designed to cater to health-conscious consumers. Each serving is naturally high in fiber, contains under 100 calories, and is free from palm oil.
Furthermore, all flavors are vegan and gluten-free, aligning with current dietary trends that prioritize healthier snack options.
The brand reports that almost 90% of its products are now HFSS-compliant, ensuring that consumers can enjoy their snacks without compromising on health.
The new popcorn will be available in sharing bags, initially launching in Waitrose, followed by Ocado, Sainsbury’s, and various independent retailers in September.
The recommended retail price is £1.90 (US$2.47) for a 70g bag, making it an affordable choice for consumers looking to try something new.
In addition to the innovative flavors, Proper Snacks has collaborated with London-based artist Annu Kilpeläinen to create eye-catching packaging.
Kilpeläinen is known for her vibrant depictions of landscapes and colorful environments, which perfectly complement the bold flavors of the popcorn.
The artistic collaboration aims to enhance the visual appeal of the product, making it stand out on shelves.
With this launch, Proper Snacks is not only expanding its product line but also reinforcing its position as a leader in the snack industry.
The brand’s commitment to quality and flavor is evident in its approach to creating snacks that are both enjoyable and nutritious.
As the company continues to grow, it remains focused on meeting the evolving preferences of consumers, ensuring that taste is always the priority.
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