UAE – “Sabaa Sanabel” flour, made from wheat indigenously produced in the Emirate of Sharjah, has clinched a new label becoming the first national product to obtain the “Made in the UAE” mark.
The labeling comes after a recent move by the UAE Ministry of Industry and Advanced Technology (MoIAT) to launch a new quality mark for UAE-made products.
According to MoIAT, the mark would not only increase consumer confidence in local products but also indicate that products comply with national quality and safety standards, which boosts their competitiveness in international markets.
Dr. Khalifa Musabeh Ahmed Alteneiji, Chairman of the Department of Agriculture and Livestock in Sharjah, said, “The production of Sabaa Sanabel wheat flour by the Sharjah Agricultural and Livestock Production Corporation marks a landmark achievement for the Emirate and the UAE”.
He added that the wheat indigenously produced in Sharjah is considered one of the best types as it contains a high percentage of protein, and is free of any chemicals and genetic modification.
According to the statement, the flour is produced from wheat farms in Mleiha and is part of the wider UAE food security strategy.
The Mleiha farm project is His Highness Sheikh Dr. Sultan bin Muhammed Al Qasimi’s initiative to produce 15,200 tonnes of wheat in the Sharjah desert as the Emirate’s push toward food security.
Recently, the Sharjah Ruler gave directives to expand land under this project from 400 hectares to 1900 hectares by 2023, a plan that was originally targeted to be attained by 2025.
Expressing content, Dr. Khalifa said that the ‘Sabaa Sanabel’ wheat flour has met the highest quality and safety standards in force in the UAE, boosting its competitiveness in the market and earning the trust and confidence of consumers in the country.
He pointed out that Sabaa Sanabel has obtained five accredited certificates in quality and safety as it does not contain anything that changes its nutritional value, quality, or nature.
The production is part of the objectives and goals and sustainability strategy of the Department of Agriculture and Livestock that it adopts to produce clean, safe, and healthy food.
According to him, the quality marks and certificates won by the indigenous wheat product will help earn consumer confidence as they meet the highest quality and safety standards and applicable national and international specifications in addition to supporting the competitiveness of national products
Additionally, the Sharjah wheat production is in line with the vision and directives of the Sharjah Ruler in establishing safe and sustainable agricultural and animal projects.
The directives entail protecting the natural environment, preserving human health, producing clean and healthy food free of chemicals, and enhancing the competitiveness of indigenous production.