GERMANY- Global supplier of functional ingredients, Symrise Pet Food, recently announced plans to transform its nutrition ingredients brand, formerly Nutrios brand, into Nuvin to strategically strengthen its pet food offering for its customers.
This move includes plans to expand growth and advance sustainability for the complete offering of egg, chicken, hydrolyzed proteins, and health solutions.
With this brand evolution, Symrise Pet Food seeks to achieve key aspects of its longer-term strategy while continuing to supply its customers with the fundamental ingredients and collaborative services essential to premium formulations.
“Clearly, the initial brand served us well in establishing a footing in the global marketplace. It also helped us set the tone for our authoritative position in quality, safety, and sustainability,” explains John Tiedeman, General Manager of, the Nutrition Business Line at Symrise Pet Food.
The new brand inherits a thriving portfolio in natural pet nutrition: value-added eggs in the form of Ovalin nutritional products and OvaBind binding and emulsification ingredients for functional applications.
Pepti’One hydrolysates come from a range of select, single-source animal proteins. Premium-quality chicken protein, broth, and fat for dry and wet formulations also add to the portfolio as well as health solutions.
“Now, Nuvin picks up where Nutrios leaves off. This reflects our determination to elevate the existing brand equity with greater innovation as we move into an intensified strategic phase of growth and vitality,” Tiedeman remarked.
These industry-leading product lines will retain their existing individual branding. Nuvin advances its ingredients and associated capabilities in service to customers, consumers, and their pets.
According to the company’s press release, Nuvin fields a distinguished team of researchers, developers, and marketing specialists with proven experience in intensive product development, based on all-natural, foundational ingredients. For customers that want to premiumize their offerings, these experts create nutritious and functional solutions to visibly improve pet health and wellness.
Existing Symrise facilities, systems, and personnel will continue to provide these products and services as the Nuvin brand transformation proceeds.
Meanwhile, Symrise continues to enhance its overall performance, its sales of approximately € 4.6 (US$5.15) billion in the 2022 fiscal year making Symrise a leading global provider of functional ingredients, with business in more than 100 locations in Europe, Africa, the Middle East, Asia, the United States, and Latin America.
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