GLOBAL – 78% of global consumers are willing to pay more for products with natural claims irrespective of costs, according to the latest wave of Ingredion’s proprietary global consumer research (ATLAS 2023). The research, collected in December and published in January, compiled insights from 14,000 consumers across 30 countries. Of those willing to pay more, nearly half of the consumers…
Read MoreConsumers are willing to pay more for clean label, natural claims despite inflation, Ingredion study finds
