General Mills, Kellogg, Post Holdings oppose changes to “healthy” claims labeling in US

USA – Proposed changes to which foods can be labeled “healthy” by the US Food and Drug Administration (FDA) have received strong opposition from major industry players General Mills, Kellogg, and Post Holdings. The FDA recommendations propose that the “healthy” claim be reserved for “nutrient-dense foods” that contain a certain percentage of fruit, vegetables,  grains, dairy or protein. The proposals…

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Post launches first-ever cereal with curated ingredients for healthy nighttime habits

AMERICA – Post-Consumer Brands, a business unit of Post Holdings Inc launched “Sweet Dreams”, the first-ever cereal with curated ingredients for healthy nighttime habits. The new product comes at a time when almost half of American adults don’t get the recommended amount of sleep, according to a report by Life Extension, a global authority on nutrition, health, and wellness. Further,…

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