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SOUTH AFRICA – Albany, Tiger Brands’ Bakeries business has announced a refreshed corporate brand positioning to showcase better the company’s realness. Engineering News reports that the introduction of a new brand positioning for Albany is one of the focus areas for Tiger Brands as the company works to grow volume in the general trade while maintaining the momentum in gaining…
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SOUTH AFRICA – Tiger Brands, one of South Africa’s largest food manufacturer companies has launched a strategy to capture the cash-flush informal economy by servicing spaza shops, an informal convenience shop business, directly. According to the company, the strategy aims to drive demand at the lower end of the market as it tries to grab a greater share of the informal…
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SOUTH AFRICA – South African packaged goods company Tiger Brands has appointed Pieter Craill as the Financial Director for cereals effective from 1 February 2023. Peter joins the company from confectionery products maker Aldor Africa where he held the position of head of finance and administration. He previously served as the Chief Finance Officer of Mister Sweet, a major confectionery…
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