UNITED KINGDOM- Tate & Lyle Sugars, a producer of multisectoral ingredient solutions, has introduced an exciting addition to its product lineup with the launch of a low-calorie sucralose sweetener, catering to consumers seeking diverse sugar alternatives.
This move underscores the brand’s commitment to addressing key consumer preferences, ensuring the new sweetener dissolves effortlessly in hot beverages, maintains a texture akin to sugar, and facilitates easy sprinkling.
Available in both tablet and resealable pouch formats, the new sweetener offers consumers versatility, enabling them to conveniently incorporate it into their daily routines, whether at home or on the go.
The resealable pouch, touted as an eco-friendly choice, is convenient and environmentally conscious, using less packaging than traditional bags or boxes.
Launching this sucralose sweetener also signals the retirement of the Zucro brand, a popular choice in food service retailers such as Costa Coffee and Greggs. Tate & Lyle Sugars will replace existing Zucro stock, consolidating its position in the market.
Sandra Gonilho, Marketing Manager for Tate & Lyle Sugars, highlighted the growing trend of consumers opting for sweeteners, stating, “We’ve seen a growing trend towards consumers regularly opting for sweetener… sales of our existing food service-led sweetener brand have grown by 300% in volume compared to pre-COVID-19 levels, with this sales trend expected to continue as consumers remain focused on exercising greater control of their diets.”
The newly launched Tate & Lyle Sugars pouch contains 75g of sweetener, while the tablet dispenser offers 300 tablets, providing consumers with a range of choices to suit their preferences.
The pouch and tablet dispenser are now available in-store and online via major retailers such as Asda and Sainsbury’s. A wider rollout is planned, with the Co-Op set to feature the products starting in January 2024.
Consumers can look forward to enjoying a guilt-free sweetness experience with Tate & Lyle’s innovative low-calorie sucralose sweetener, a testament to the brand’s dedication to meet evolving consumer needs and preferences.
This innovation has come during a time when the demand for low-calorie products has been on the rise. According to Future Market Insights, the global low-calorie sweeteners market is expected to reach a valuation of US$46 billion by the end of 2032, expanding at a CAGR of 4.7% between 2022 and 2032.
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