NIGERIA – The Tropical General Investments Group (TGI) has said the recently introduced Golden Terra Soya Oil Mega-Fill Pack is gaining positive consumer reviews in the Nigerian market as its popularity has risen steeply, The Punch has reported.
The new Golden Terra Soya Oil Mega-Fill pack was launched last month, designed in the form of a tamper-proof refill pouch making it easy for use by chefs, caterers, and homemakers that desire quality, healthy, convenient, and affordable soya oil for their everyday meals.
According to the company statement, the park, which comes in a 1-liter pouch adequately fits into the family’s weekly purchase requirements for all-purpose healthy cooking oil that enhance the natural taste and aroma of food and fries.
“The trendy 1-liter pouch is in keeping with the current trends of consumers who are becoming more conscious of their spending, based on limited purchasing power and understanding of the consumers’ desire for an affordable healthy oil in a refill pouch that meets their needs,” the statement read.
Recently, the group diversified its Big Bull Rice packaging portions into an affordable N100 (US$0.22) pack, a development that also met commendation from consumers across the country.
According to Deepanjan Roy, the Chief Marketing Officer of TGI Group, the concept behind the introduction of the Golden Terra Soya Oil Mega-Fill Pack was to excite consumers with a pack size that meets their weekly purchases and offers affordable Soya Oil for their meals.
He added, “We are moved by the level of satisfaction consumers have expressed in their feedback on this pack. We believe that as the positive word on the Mega–Fill pack spreads, more consumers would be encouraged to accommodate it in their weekly purchase needs”.
The company stressed that Golden Terra Soya Oil Mega-Fill Pack offers value when it comes to balancing quality with affordability, while also retaining the benefits of good health, taste, and convenience. “This is the standard we have resolved to maintain.”
During the launch, TGI said the product is fortified with Vitamin A and is a good source of Omega 3 & 6 with no cholesterol and trans-fat to promote good heart health.
Additionally, the trendy 1-liter pouch is keeping with the current trends of consumers who are becoming more conscious of their spending, based on limited purchasing power and understanding of the consumers’ desire for an affordable healthy oil in a refill pouch that meets their needs.
Sharing their excitement about the trendy 1- liter pouch, several consumers express their delight with the newly introduced Mega-Fill Pack.
Mrs. Sherifat Alhassan, a caterer based in Minna, Niger State says that the new Golden Terra Soya Mega-Fill pack fits into her clients’ purchase budget,
“I am happy because Golden Terra has given us a lot of pocket-friendly options. “I am impressed by the manufacturer’s innovative mindset,” she remarked.
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