EGYPT – The Egyptian-Swiss Group, a 100% Egyptian family-owned company is setting its sights high as it aims to double its pasta exports to Saudi Arabia this year, as well as expand into the Gulf countries and the Middle East region.
This was revealed by Engineer Ahmed El-Sabai, General Manager of the Egyptian-Swiss Group during the just concluded Saudi Food Show exhibition, which took place from May 21 to May 23, 2024.
The Saudi Food Show exhibition is the largest specialized exhibition in the food sector in the Arab region.
The group, renowned for its quality pasta, flour, and concentrates, attracted the attention of the Saudi Minister of Industry and Mineral Resources, Engineer Bandar bin Ibrahim Al-Kharif, and other dignitaries during their visit to the Saudi Food Exhibition.
Engineer Ahmed expressed the company’s commitment to expanding its presence in Saudi Arabia and beyond.
According to him, the group achieved growth in its pasta exports last year, doubling its exports, as a result of contracts signed during the previous edition of the exhibition last year.
Building on this success, the Egyptian-Swiss Group has outlined ambitious plans to not only double its exports to Saudi Arabia but also to venture into the Gulf countries and the wider Middle East region.
The Egyptian-Swiss operations began in 1995 in flour trading after the liberation of flour prices. It then entered the manufacturing sector by establishing a flour mill in Asyut, followed by another mill in Borg El Arab three years later and distributing flour in the local market.
Located on the 10th of Ramadan City, the company has the capability to produce over 10 different pasta shapes and boasts a total production capacity of 7,000 tons per month.
A significant portion of this volume is exported to various countries across Africa, the Middle East, Eastern Europe, and Latin America.
During the Expo, Egypt participated in a large pavilion comprising 25 companies. Minister Bandar praised the strong participation of Egyptian companies in the exhibition and the robust economic relations between the two countries, expressing a desire for further cooperation.
Recent data highlights Saudi Arabia’s pivotal role in Egypt’s food export sector, with significant growth recorded in the first quarter of 2024.
In 2023, Saudi Arabia ranked as the second most important market for Egyptian manufactured food products with a value of US$131, further emphasizing the strategic importance of the Saudi market
This represents a 9% growth compared to the previous year, underlining the increasing demand for Egyptian food products in the Saudi market.
With over 400 Egyptian food exporting companies engaging with Saudi Arabia, the potential for further growth and collaboration is immense, reflecting a promising future for Egyptian-Saudi economic relations.
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