SOUTH AFRICA – South African packaged goods company Tiger Brands has appointed Pieter Craill as the Financial Director for cereals effective from 1 February 2023.

Peter joins the company from confectionery products maker Aldor Africa where he held the position of head of finance and administration.

He previously served as the Chief Finance Officer of Mister Sweet, a major confectionery company in South Africa with revenues in excess of R850M (US$49.8 million).

On LinkedIn, Pieter describes himself as “an impeccable executive with 10+ experience in financial management within the FMCG sector.”

“What makes me stand out are my solid history of success in leading businesses functions in both multinational corporate environments and local entrepreneurial businesses to deliver sustainable results, facilitate profitable growth, and create maximum value for shareholders,” Crail says.

The company will tap into Peter’s expertise as a chartered accountant holding Bachelors of commerce (B.COM) from North West University.

 Crail appointments follow the appointment of appointed Polycarp Igathe as Chief Growth Officer to oversee the Rest of Africa and Zayd Abrahams as its Chief Marketing and Strategy Officer effective 1 December 2022 and 1 January 2023 respectively.

The company was also recently certified as a Level 2 B-BBEE contributor due to its deliberate cross-functional drive focusing on empowerment initiatives.

These initiatives include skills development for unemployed individuals, management control at Board and Executive Director level and significant investment in Enterprises and Supplier Development.

Group CEO Peter Matlare recently highlighted the country’s dramatic increases in local transportation and energy costs combined with higher-than-inflation wage increases as themajor challenges for South African manufacturers in terms of competitiveness.

“If things remain as they are, many more of the country’s traditionally strong manufacturing industries will go the route of our nearly defunct textile industry,” Matlare said.

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