KENYA – Unga Group Limited, one of the largest grain millers and feed suppliers in Kenya is considering collaborating with the Egyptian-Swiss group as the maker of Jogoo maize meal strives to become a comprehensive player in the food industry.
A delegation from the Egyptian Swiss Group headed by Ahmed Elsebaie, the group’s General Manager, and Mr. Mohamed Mamdouh, Director of Exports visited the Unga Group headquarters in Nairobi on September 28 to explore potential collaborations.
Symon Bargurei, Director of Strategy and Innovation for Unga Group represented the group during a comprehensive site visit.
On its LinkedIn profile, Unga Group stated that the delegates held lengthy discussions that centered on a wide range of collaborative initiatives that will shape its future endeavors in the food sector.
Headquartered in Cairo, Egypt, the Egyptian Swiss Group is one of Egypt’s leading privately owned groups that comprises a number of fully integrated companies with a special focus on Milling, Pasta Manufacturing, and Concentrates.
It was founded in 1995 by the Egyptian-Swiss Company SAE. Since its inception in 1995, the food manufacturer has become a pioneer in the field of high-quality flour trade
The collaborative intent comes at a time when the Unga Group is undergoing a corporate revamp following an increasingly competitive milling sector in Kenya.
Recently the company re-launched its Amana range of consumer foods in a bid to capture a larger share of the local packaged consumer staple foods market.
During the re-launch, the group added premium sugar to the offerings, stating that soon they will include pasta, progressively introduced to the local market.
According to Unga, the expansion is part of a KES 521 million (US$3.6M) three-year market repositioning project by the firm pursuing a comprehensive food strategy to boost its corporate value and return on investment for its shareholders with a diversified portfolio of value-added products.
Speaking at the re-launch event at the firm’s manufacturing complex in Nairobi, Joseph Choge, the firm’s Managing Director stated that the company plans to tap into the growing demand for quality nutritious packaged staple foods including pulses, cereals, and related products in the local retail market.