NETHERLANDS- Swedish Voff Premium Pet Food recently acquired Carnibest, a natural raw pet food manufacturer for an undisclosed amount.  

The private-equity-backed Voff has marked its tenth acquisition since its inception in 2014 with the deal for the natural raw pet food maker.

Voff Premium Pet Food sells its products online via the direct-to-consumer channel (D2C) and into independent pet food retailers. 

Its portfolio is made up of the brands Dibo, Barfgold, and Haustierkost, manufactured in Germany, and the Oscar and Rauh lines produced in Finland. 

It also supplies the Nutriment brand from the UK and is also the owner of the AntiForte supplements range.

On the other hand, founded in 2001, Carnibest is also the second Dutch brand to join Voff’s portfolio, after Energique was snapped up earlier this year.

Voff has gained Carnibest’s production site in Ermelo in the province of Gelderland, taking the Stockholm-headquartered company’s manufacturing facilities to nine.

Carnibest makes natural raw dog and cat food – both meals and snacks – that are currently sold in the Netherlands and Belgium.

The Dutch brand has around 20 employees who will all continue to work at the company.

She said: “Carnibest has been synonymous with premium quality raw dog and cat food for over two decades, and it has been a pleasure to build this great company.

I trust that Voff, a fellow believer in natural, premium pet-food products, will build on and expand the Carnibest brand and serve our customers even better.”

Anders Kristiansen, CEO of Voff Premium Pet Food, said: “It is truly exciting to welcome Carnibest to the Voff group. We have been following Carnibest for a long time and are certain that we can jointly continue the success story that Carnibest has been since its inception.”

Kristiansen was appointed chief executive of the pet food business in March and immediately suggested that M&A would form a significant part of his growth strategy. 

Leo & Wolf is Voff’s only in-house brand with the remainder of the portfolio inherited through acquisitions.

The business generates annual revenue of US$99.2 million and employs around 300 staff across its businesses.