USA- Zapp’s, a brand under Utz Quality Foods, has launched two exciting new flavors to its popular snack lineup, Big Cheezy Kettle Potato Chips and Sweet Cinnamon & Sugar Pretzel Stix, marking the first additions to the kettle chip line in two years.
On August 7, 2024, the company unveiled Big Cheezy brings a cheesy twist to a classic New Orleans taste, featuring a blend of cheddar cheese, sour cream, and Cajun seasoning that promises a crunchy and flavorful experience.
Available in 2.5-ounce and 8-ounce bags, this new flavor aims to capture the essence of the vibrant culture from which it draws inspiration.
“We put a twist on classic pretzels and chips the only way we know how—with a unique New Orleans kick that packs maximum flavor,” stated Stacey Schultz, Senior Vice President of Marketing at Utz Brands, Inc.
Alongside the kettle chips, Zapp’s has introduced Sweet Cinnamon & Sugar Pretzel Stix, which showcases a delightful combination of sweet cinnamon and sugar coating on their crunchy pretzels.
These pretzel sticks come in various sizes, including 1.5-ounce, 5-ounce, and 16-ounce packages, catering to different snacking needs.
Schultz emphasized the brand’s commitment to innovation, saying, “Whether it’s the savory, complex crunch that Big Cheezy brings to the table, or the salty-sweet combo that Sweet Cinnamon & Sugar adds to our Sinfully-Seasoned Pretzel Stix line, we aim to excite curiosity and deliver unique snacks that Zapp’s is known for.”
These new flavors are now available in major grocery, convenience, and mass retailers across the United States, as well as online through utzsnacks.com for those who prefer mail orders.
This launch not only reflects Zapp’s ongoing dedication to creating bold and flavorful snacks but also highlights its connection to the rich culinary traditions of New Orleans.
Zapp’s has established itself as a significant player in the snack industry, and its recent innovations come at a time when consumers are increasingly seeking unique flavors and experiences in their snack choices.
The introduction of Big Cheezy and Sweet Cinnamon & Sugar aligns with the growing trend of flavor exploration among snack enthusiasts.
Utz Quality Foods, the parent company of Zapp’s, continues to be recognized for its contributions to the snack food market, recently earning a spot on the Snack Food & Wholesale Bakery’s “Top 50 Snack & Bakery Companies” list.
This accolade underscores the brand’s commitment to quality and innovation in the competitive snack landscape.
As Zapp’s continues to expand its flavor offerings, it remains focused on delivering products that resonate with consumers’ tastes and preferences.
The new Big Cheezy and Sweet Cinnamon & Sugar snacks are set to delight both loyal fans and new customers alike, embodying the spirit of New Orleans while providing a satisfying crunch that is sure to please.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
